today I did some brainstorming for the visual communication project. where I have to create a controversial and safe advertisement for a brand or service. with the help of Lance I worked on some ideas.
coca-cola- the pause that refreshes, I think I could use this brand and slogan for a graffiti artist, whilst spray painting he can be drinking coke and this way I can make this ad controversial as it shows/promotes/evokes graffiti which ofcourse is seen as vandalism and frowned upon. for the safe advert I want to use the same brand but present the same artist working on a canvas this will promote the stereotypically good art and the product.
my second idea is to use a cleaning product use as Demostos- kills germs dead! I can use this brand and slogan to create a crime scene which visually shows a knife with blood, the advert would evoke murder/crime making it controversial.
my third idea is about tattooed doctors and the entire issue raised in the news recently. so I would present a poster with a tattooed doctor and a normal looking tutor, and at the bottom the text would read 'who do you trust your child with?' I would have to get statistics on these types of people and job roles. and the tutor would say 'child abuser' vs the tattooed doctors text would read '100% operation success rate' for example.
these are my rough Ideas for this project and I will need more research in order to finally decide which brand/issue I want to focus on.
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