Today as I was conducting more research I found another great advertisement based on verbal abuse. the ad was created by Y&R in Dubai for KAFA, an organisation that protests against verbal abuse in the middle east. there is a series of three ads each showing a women with a scar/wound, a close attention to detail makes the viewer realise that the scars are actually sound waves of verbal abuse, words such as 'whore' or 'bitch'. the advertisements are very simple yet so powerful and striking, when I came across these images I was again speechless due to the simplicity of the image but it makes the viewer think and understand the meaning in a subtle way.
this has inspired me to not only experiment with text/words but now sound as well or atleast the visual sign of sound (sound waves)
(images- Y&R advertisements)
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